Marketing Tips Articles

5 Must-Follow Ecommerce Photography Tips

by Joey Chalmers
5 Ecommerce Photography Tips 1 Plan When it comes to optimizing your product photos, it’s important to plan ahead. Before the photos are captured, think about what you’ll need to do to make your product look it’s best. Consider what goals you have for your photography. Create a list of the photos you need of […]

Free Shopify Product Photography Course For Business Owners

POW is very excited to announce our collaboration with Shopify Compass, to bring you an in-depth 5 part free product photography course!  Now more than ever, customers are turning to your images when deciding to purchase your products; that’s why we are grateful for this opportunity to provide you with our insight into the process. […]

The Ultimate Guide To Social Media Photography For Small Businesses Part 3: DIY Photography

by Jeff Delacruz
As stated in Part 2, it’s best to turn to DIY photography when it comes to social media images because of the volume of photos required to make an impact makes hiring a traditional freelance professional photographer too expensive.  Save them for the more complex shoots for special photos that will get reused over and […]

Branding 101 for Your eCommerce Business

by Janice Ng
If you’re a business owner, you’ve most likely heard the term “branding” thrown around more times than you can count. Company branding can be a difficult thing to nail down. The term itself is often used interchangeably with other terms like “brand” and “brand identity.” We’ll talk about what branding is and how it can […]

10 Best Free Stock Photography Sites For Social Media

by Jeff Delacruz
Free Stock Photography, or more like all stock photography in general, has always had a pretty cheesy reputation within the photography industry and beyond. While there definitely are stock photography sites that live up to this notion perfectly, we have also recently seen an evolution in the quality of the stock images, and its availability. […]

The Ultimate Guide To Social Media Photography For Small Businesses Part 2: Curating Content

by Jeff Delacruz
Once you have a firm grasp of how to create a marketing strategy that suits your business, then you're ready to start creating content. In terms of social media photography for small businesses there are four types of image content creation to consider in your marketing plan. Free Or Paid Stock Photography,  professional photography , […]

The Ultimate Guide To Social Media Photography For Small Businesses Part 1: Strategy

by Jeff Delacruz
This guide is spilt into 3 parts, designed to help small business owners become more successful with social media and in particular with their photos.   We’re going to start with the basics of social media marketing & how to plan out a simple yet effective social media strategy. In Part 2, we’ll talk about […]

6 Ways To Optimize eCommerce Beauty Listing with Product Photography that Slays

Optimize Your eCommerce Beauty Listing with Photography that Slays When starting a new beauty brand, it can often feel like there is a never-ending list of tasks to complete. From sourcing manufacturers to designing labels and packaging, it’s normal to feel unprepared for launch day. While perfecting your product is arguably the most important part […]

Google Display Network Indesign Template

by Jeff Delacruz
If you're building google ads in indesign, this is a simple template you can have for free. You're welcome!

Modern Sprout’s Journey From Kickstarter To Thriving Business

by Annisa Davila
Learn how Modern Sprout grew from an idea, to a kickstarter, got featured on Oprah then blew up into a national brand.

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