Product Photography Tips Articles

Best Backgrounds for Product Photography: How to Choose Your Backdrop

by Anete Lusina
A great-looking product is key to any retail or ecommerce photo. Composition and lighting are necessary, but a clever use of background can transform a simple product shot into a visual that grabs customer attention. With so many creative options available, explore the different ways you can use backgrounds and where to source them without […]

Product Photography Props and Ideas: How to Take Your Shots to the Next Level

by Alexandra Sheehan
With product photography being the second-most important part of the online shopping experience, you know it’s a non-negotiable. White background shots need to be crisp and clean. And your lifestyle images have to sell the story you’re trying to tell. Props can make or break a shot, so it’s crucial to choose the right ones […]

How to Find a Photographer: Get the Best Product Shots for Your Ecommerce Business

by Anete Lusina
Effective product photography is absolutely critical for ecommerce stores. And while it’s tempting to DIY your product photos, it’s one of those business tasks where it’s best to enlist the help of an expert.  But knowing you need to hire a professional photographer or studio is one thing, knowing where to find them is another. […]

Beauty Product Photography Tips: How to Make the Best Pictures of Cosmetics, Skincare, and More

by Alexandra Sheehan,
In the beauty industry, looks are everything. And that includes your product photography. When it comes to skincare, makeup, haircare, and other beauty and wellness products, consumers are often after a specific aesthetic—both when it comes to their own look and the brands they support. Image is everything in today’s ever-competitive beauty market, and first […]

Lifestyle product photography

You can have fantastic products, but if you don’t show how your products will benefit your customers, how will you convert leads into sales? Your products can be introduced to your customers more effectively with lifestyle photography. Best of all, it doesn't need to cost a fortune. Learn more about lifestyle product photography and how […]

How to Take Pictures for Amazon that Will Stand Out and Drive Sales

Amazon is one of the top ecommerce marketplaces in the world—arguably the No. 1 marketplace for online sellers. It’s an excellent channel to boost product and brand awareness, connect with new customers, and expand your already-successful business into new markets and revenue streams. While selling on Amazon may have similarities to your own online store, […]

15 Common Product Photography Mistakes to Avoid in Your Ecommerce Business

Retailers already know how important product photography is for their business. It’s an investment that takes time, money, effort, and commitment. You don't want to waste your product photography investment. One way to avoid that is getting to know the most common mistakes many brands make with product shots, so you can avoid making them too. […]

Why Advertising Photography Is Important to Any Business

by Anete Lusina
Advertising photography is not just about increasing sales for businesses. Choosing the right photos can help customers connect with your brand, build trust, and keep them returning. Take a look at the different types of photography used in advertising and see which one is right for your business. What is advertising photography? Advertising photography refers […]

Commercial Photography: What it is and How to Use it for Your Ecommerce Business

by Anete Lusina
It may seem commercial photography is for large companies with substantial marketing budgets. But that’s not the case anymore. In the era of ecommerce, even small businesses can and should use high-quality commercial photography for marketing their brand and selling their products.  Get a deeper understanding of commercial photography and how to use it to your […]

How to Nail Your Shopify Product Photography in 2022

by Karthika Gupta
In today’s world of online everything, effective product-based ecommerce websites need to immediately convey the value of their products. The average online shopper’s attention span is only around 10 seconds or less. To stand out, websites need to show potential customers what a product looks and feels like—and convince them it’s something they really need. […]