It may seem commercial photography is for large companies with substantial marketing budgets. But that’s not the case anymore. In the era of ecommerce, even small businesses can and should use high-quality commercial photography for marketing their brand and selling their products. Get a deeper understanding of commercial photography and how to use it to your […]
In today’s world of online everything, effective product-based ecommerce websites need to immediately convey the value of their products. The average online shopper’s attention span is only around 10 seconds or less. To stand out, websites need to show potential customers what a product looks and feels like—and convince them it’s something they really need. […]
Think back to the last purchase you made. Odds are, you didn’t make your decision based on a written description alone. Perhaps you checked out a few product photos, or visualized in your head what your purchase might look like. Essentially, people use images to help paint the picture of what a brand has to […]
Introduction A camera is only as good as it’s lens. Make sure to read the Best Camera For Product Photography first before you proceed; we recommend the Canon 6d Mark II or Canon 6d Mark I as great camera bodies to pair with these 2 amazing product photography lenses. I live and breathe product photography. […]
POW is very excited to announce our collaboration with Shopify Compass, to bring you an in-depth 5 part free product photography course! Now more than ever, customers are turning to your images when deciding to purchase your products; that’s why we are grateful for this opportunity to provide you with our insight into the process. […]
Introduction As the owner of a big and busy photography studio (POW! Photography) that shoots hundreds of product photos every day, I get asked what the best camera is for product photography all the time. Over the last decade of shooting, we've narrowed it down to 2 camera bodies that our photography team stands by. […]
*Disclaimer: This article is for informational purposes only and does not contain legal advice. Products On White Photography, LLC, it’s authors or those interviewed accept no liability resulting from following the steps in this article. Find a copyright lawyer in the Tools Section of the article for official advice on your particular situation. Product photography […]
It’s easy to believe that your job is complete once you’ve selected the right photographer. And, although selecting selecting POW Photography was the best choice for your product photography, and even though we know we will rock this out for you, we want to share a few tips that will allow you to take our […]
Learn how to change the background with our Clipped Tif Files. It's easy, fun and can make your photos look totally awesome!
Optimize Your eCommerce Beauty Listing with Photography that Slays When starting a new beauty brand, it can often feel like there is a never-ending list of tasks to complete. From sourcing manufacturers to designing labels and packaging, it’s normal to feel unprepared for launch day. While perfecting your product is arguably the most important part […]
