Amazon Listing Photos

Last Updated: 2021-06-15
HomeAmazon Listing Photos

There are a lot of options to consider when deciding what types of photos you'll need for your Amazon listing. Below we'll cover everything you need to know to get great photos for your listing!

What kinds of photos should I have?

Amazon offers a lot of image slots, but what should you fill them with? Below we have a cheatsheet showing ideal listing images for all 7 slots. If you don't have enough photos to fill all the slots, don't worry! It's best to upload a few high quality images rather than a lot of low quality photos.

listing images shrink Amazon Listing Photos

Amazon's Image Requirements

Before ordering photos, the first thing you should do is check out Amazon's image requirements to make sure you know what's allowed and what isn't. For a quick overview of the requirements, check out Amazon's basic guidelines. If you're looking for more in-depth info you may need to access your seller central.

Your Primary Listing Image

This image is the most important, as it's what your customers will see first. Below we'll cover a few of the most important requirements for this image:

  • Must have a pure white background - RGB values of 255, 255, 255.
  • The product must fill 85% or more of the image area.
  • Images must not be blurry, pixelated, have jagged edges, or be cropped by a frame edge.
  • Images must accurately represent the product that’s being sold and show only the product that's for sale out of its packaging.

Simply, you must photograph the product by itself on a white background. For a full list of do's and don'ts, check out our ultimate guide to Amazon image requirements.

primary listing shrink Amazon Listing Photos

Secondary Listing Images

You can get away with a lot more in your secondary listing images. They must meet the technical requirements for all images, but other than that you can do pretty much whatever you want. But what types of photos should you include?

The best way to decide is to think about your product. What are the special features of your product that sets you apart from your competitors, and how can you show these features in a photo? For example, if you have a lunchbox like the one below, you'd want to show off the specially marked dividers inside for the different foods!

secondary image shrink Amazon Listing Photos

What else can you do with your secondary listing images, and how many should you have? Amazon gives you a lot of slots for secondary images, but don't feel pressured to use all of them. 3-4 high quality, professional photos will make a much better impression on your customers than 6-7 low quality or cheap looking photos.

Other options for secondary images can be groups, or photos including optional accessories. Optional or add-on items aren't allowed in the primary listing image, but you can show them in your secondary images without the risk of getting flagged.

Do I need lifestyle photos?

Most good Amazon listings have at least one lifestyle image - a photo showing the product being used or in an environment where it would get used. Think a kitchen scene for a blender, or a shot of a person using it to make a smoothie. These images don't always look great though - sometimes you can tell the seller just took a photo of their friend at their home or office.

That's because professional lifestyle photo shoots can cost thousands of dollars, which isn't affordable for many Amazon sellers. POW! offers a great alternative to professional lifestyle shoots: lifestyle stock composites. We'll photograph the product and photoshop it into a stock photo realistically, saving you a lot of time and money but still giving you some great options for lifestyle images on your listing. Check out our help guide for more info on our lifestyle stock composites.

I'm ready to order photos for my listing - what do I need to know?

Once you know what shots you'll need, POW! makes it easy to order the photos you need for your Amazon listing. We'll go over what you need to do to get great photos for Amazon below.


We recommend our Flat White background option, as it fits Amazon's image requirements the best. Our Glossy White and Hard Light options don't technically meet the guidelines, so if you go with these backgrounds be forewarned you could get flagged. Check our guide on the different background types we offer to make the best decision.

File Type

For the quickest and easiest file type option, choose our Amazon Ready Jpeg. These jpegs are perfectly crafted for upload to Amazon, and work great with almost all web uses as well. However, if you are comfortable cropping and formatting the images yourself, you can always choose our High Res Tif instead. This file type is more versatile, but it's not able to be uploaded right to Amazon.

In short, if you're not super computer savvy, go with the Jpeg to save yourself time and make uploading easy. But if you know your way around Photoshop or Lightroom, you could get the Tif file and format it yourself. We also offer both file types for $5 per photo, so you don't have to choose.

*Note: Amazon no longer accepts images in TIFF format, so be prepared to convert to jpeg yourself if you order our High Res Tif file type instead.

Shot Directions - Product Arrangement

One last thing to consider is the arrangement of your products in the shot direction you provide. For group shots or bigger items, try to lay the products out in a square arrangement. This will look best in the square crop you need for Amazon, and ensures your product will look centered and big in the frame.

blue socks shrink Amazon Listing Photos

That's the basics! You can find a lot more information on Amazon image requirements in our guide linked above, and in your seller central on Amazon. For some creative inspiration, do a search for your product key word or check out what your competitors are doing. If you want to talk it over before ordering, you can always reach us via email or phone, or live chat us!