Providing Direction For Lighting


Most of our clients allow POW to decide how to light their products to some degree. This gives us the flexibility to pick a lighting style that is suited to the product shape and type.

We light every product differently to try and enhance:

• The texture of the product.
• The shape/dimension of the product.
• The true color of the product.
• Show a clear legible label.


Default Lighting If None Is Provided

If lighting direction is not provided than the product will be lit with "Even Lighting" on the product, with defined edges so that is separates from the background & a 255 white background.  

Below are some examples of even lighting.

Challenges With Lighting

When it comes to lighting, it's not uncommon for a customer to say something like "you're the professionals, you decide". But complications can arise because what looks good to us might not look good to the customer. The issue could be technical like the customer is viewing images on an uncalibrated monitor or had expectations in their mind that they weren't able to convey to our Photographers.  

The challenge for most people is lighting in a photo is something that is subliminal and it's not easy to recognize the differences that we as professionals see as obvious.  Studies have shown that typically, a person cannot see the difference between lighting and they will instinctually pick the better one.  

Since we spend 10 - 20 min per product photo lighting and retouching, we want to limit the number of reshoots and try and get it right the first time. That is why we've provided 4 ways for you to communicate lighting direction to our Photographers.



Ways to Provide Lighting Match Example

  1. Request to have us match lighting from a previous order with POW.
  2. Reference an example on our portfolio.
  3. Find examples of similar products that have lighting you like on other websites.
  4. Request to have us find a lighting example online that we think you would like.
  5. Let us to decide and we'll use Default Lighting (see below).


Tips For Providing Lighting Examples
If you want to provide you're own match examples, be sure to find images that are similar to your products. In the example below, if your product is the eye liner and you provide a match image with an eyeliner in a similar packaging and metallic shine, that is helpful. A "Bad" example on the right is square and transparent and doesn't relate to eyeliner or the packaging.




We rarely receive requests for re-shoots due to lighting. Occasionally there are minor adjustments that can be corrected in Photoshop and these are unpaid. Examples of what we can adjust after the fact are darkerning a specific area that was too bright, a specific color was not correct or maybe text was not legible. 

If no direction for lighting is provided, products are photographed evenly and the product cannot be adjusted in photoshop to suit the customer than the lead photographer will choose if the product can be rephotographed for free or not based on the circumstances surrounding the request.