Flat White Or Glossy White Background

Flat White Or Glossy White Background

If you're reading this you're probably asking yourself which is the right background for me and maybe why these 2 surfaces.  This article is designed to give you the answers you're looking for and more.

Flat White Background

Flat White Background

Glossy White Background

Glossy White Background


Flat White Background

What is Flat White?
When we shoot on flat white, we shoot it on a non-reflective white paper.  This gives a nice clean white surface.  A contact shadow occurs naturally where the product meets the surface, then a softer shadow extends beyond that very subtly.  We believe that this contact shadow helps give the product place.  
 

Amazon Friendly Background
The flat white background unquestionably satisfies Amazon's Image Requirements, specifically the parts listed below.  It is 255 white around the outside of the product and it's easy to crop this image right to the edge of the product for maximum image size.  See below as to why Glossy white does not meet Amazon's Image Requirements.
 

  Amazon Image Requirements
- All other products should fill 85% or more of the image frame.
- The full product must be in frame.
- Backgrounds must be pure white (RGB 255,255,255).

 

Standard Example Of A Flat White Background

Get Creative With Flat White
Shooting on flat white creates a shadow and shadows can be cool!  Our service is set up to be versatile with shot direction.  When you provide direction,  find example images with products similar to your with hard shadows like the example below & we can match it.  
 

 
Product-Photography-cool-shadows
 

Glossy White Background

What Is Glossy White?
Products photographed on Glossy White are photographed on a reflective plexi surface, resulting in a pale reflection of the product.  This adds a bit of elegance to the product in a subtle way and can be found used most often with beauty products however we've seen it used with products across the spectrum.  For example, a customer of ours that sell parts uses the reflective surface to add a little bit of interest to an otherwise mundane photo of a ball joint.
 

Not The Perfect Choice For Amazon But Not The Worst.
The biggest caveat to this surface is that it does not officially meet Amazon's Image Requirements.  This is directly related to how the photo is naturally cropped.

The main issue is that the reflection extends below the product like in the example, making it impossible for the product to technically fill 85% of the frame without cropping into the reflection. 

Amazon Image Requirements with reflections

Having additional white space around the product also adds make the product appear smaller on the listing and may affect the zoom.  The solution is to crop into the reflection but it will hide that beautiful reflection.  

In our experience, Amazon will not flag an image that shows the entire reflection with a wider crop.  Therefore, the decision to go with Glossy or Flat should be more about deciding if you need the image cropped tight or if you're ok with some white space.

 

Standard Examples Of Glossy White