Hue Shift Overview
Changing the color of your product to other colors in photoshop seems like a great way to save a bunch of money. However, we’re very cautious about accepting jobs where Hue Shifting is a part of the order and there is a great misunderstanding about the ability to accomplish this with professional results.
First a basic understanding about Hue (the Color), Chroma (Saturation) and Value (Lightness). A really great breakdown can be found on this post by a dental company:
What Can Be Hue Shifted?
Now that you have a basic vocabulary (thanks, Vident), when shifting color to another color there are 3 guidelines:
- Solid colored items with similar color values will shift hue to other hues within the same values. This is good to know, because if you want to shift one hue and there are other similar hues around, they will also shift or be affected adversely.
Shifting colors to different Chroma and Values will look fake and degrade the quality of texture, especially when combined with a hue shift
When hue shifting, any color that is similar to the hue you are shifting will also shift that color as well, like in the case with the pattern. Below is a good explanation of values and hues.
Pricing & Ordering
We typically only agree to Hue Shifts once we’ve seen the product and can evaluate the possibility in person. We will need the actual product anyways to make the hue shift so that we can see the actual color we are shifting too.
Pricing is based on the advanced retouching cost of $20 per 15 min. To give you an idea, 2 easy hue shifts can occur within that 15 min window however a difficult hue shift can take as long as 1 hour. This time is so unpredictable, we only can estimate this portion of the project after we’ve seen the product.