The Ultimate Guide To Amazon Image Requirements

The Ultimate Guide To Amazon Image Requirements

Updated 04/29/2020

Overview

The Amazon image requirements are actually pretty simple but Amazon has them spread out across multiple pages, sometimes contradicting themselves creating a lot of confusion. Amazon even has unique style guides for each of its 45 different product categories all of which have subtle inconsistencies making it easy to get overwhelmed.

At Products On White, we deliver 1000’s of Amazon photos a year, so we’ve learned a few things about Amazon photography.   I’m going to summarize the key image requirements for Amazon and help make it easier for you. If you follow these basic rules, you’ll be fine.

This is a 4 part article covering:

  •  Links To Amazon’s Articles On Image Requirements
  • Technical Requirements For All Images
  • Main Listing Image Requirements
  • Secondary Listing Image Requirements

Disclaimer:  This is a condensed version of Amazon’s Image Requirements consolidated from the multiple Amazon sources.  Click the links below to read the exact image requirements.

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Amazon Image Requirements:
Technical Requirements For All Images

Every image you upload to Amazon must meet these basic requirements or the software will not accept it.  See below for additional requirements.  Main images have more restrictions than Secondary Images.

  • Minimum Image Dimension 500px on it’s longest side
  • Maximum Image Dimension 10,000px on it’s longest side.
  • Image zoom starts at 1000px on its longest side & 500px on the shortest.
  • Amazon accepts JPEG (.jpg) or GIF (.gif) file formats. JPEG is preferred.
  • Color space: sRGB
  • The max file size you can upload is 10mb
  • The best ratio or crop is a 1:1 square image but can be up to 5:1 rectangle

*Note: Amazon’s documentation says that it will accept a .tif file but in our tests in early 2019 we found that their software has randomly stopped accepting them.


Amazon Image Requirements:
Recommended Settings

  • 2000px by 2000px Square image. This is the max zoom.
  • Cropped tight to the product to use the most space in the listing.
  • Save it as a Jpeg with a 100% compression, Amazon will compress it again on upload.
  • Save it as Srgb color space, if given the option. This is usually the default.

The requirements are fairly broad, but in our experience the above settings are the ideal for formatting your product images for Amazon & meet the file requirements.

Learn how to format your images in photoshop
Learn how to format your images using free Gimp Software

Amazon Image Requirements:
Main Listings Photos Only

Main listing images are the first image you see in the search and on the listing.  They are by far the most important images in the listing.  A better main listing photo will get more clicks and drive higher sales.  Amazon is very strict about this photo but as long as you stay within these requirements, you can get very creative.

Product Photography By POW! | Amazon Image Requirements |  The Ultimate Guide To Amazon Image Requirements | amazon image requirements show large groups with everything in the package |
Product Photography By POW! | Amazon Image Requirements |  The Ultimate Guide To Amazon Image Requirements | amazon image requirements the product surrounded by 255 white |
Product Photography By POW! | Amazon Image Requirements |  The Ultimate Guide To Amazon Image Requirements | amazon image requirements show clothing layflat |
Product Photography By POW! | Amazon Image Requirements |  The Ultimate Guide To Amazon Image Requirements | amazon image requirements show what the customer gets |
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Product Photography By POW! | Amazon Image Requirements |  The Ultimate Guide To Amazon Image Requirements | amazon image requirements different backgrounds are not acceptable |
Product Photography By POW! | Amazon Image Requirements |  The Ultimate Guide To Amazon Image Requirements | amazon image requirements lifestlye images are not acceptable |
Product Photography By POW! | Amazon Image Requirements |  The Ultimate Guide To Amazon Image Requirements | amazon image requirements inset images are not acceptable |

Requirements for Main Listing Images Only

Simply, you must photograph the product by itself on a white background.

 

  • Must have a pure white background – RGB values of 255, 255, 255.

  • The product must fill 85% or more of the image area.

  • Images must not be blurry, pixelated, have jagged edges, or be cropped by a frame edge.

  • Images must accurately represent the product that’s being sold and show only the product that’s for sale out of its packaging.

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Prohibited For Main Listing Images Only 

  • Must NOT be a graphic, rendering or illustration of the product.

  • Must NOT show excluded accessories or props that may confuse the customer.

  • Must NOT show graphic design, text that is not part of the product, or logos/watermarks/inset images.

  • Must NOT show multiple views of the same product.

  • Must NOT be on a visible mannequin, except for stockings or socks.

  • Must NOT have external brand tags, except for stockings or socks.

  • Must NOT be on colored backgrounds or lifestyle images

Clothing only

  • Women’s & Men’s Clothing must be photographed on model or flat

  • Women’s & Men’s Accessories must be photographed flat including scarves, belts, hats, ties & cold weather accessories

  • All Kids & Baby items should be photographed flat and not on a model

  • Images of intimate apparel, lingerie, and swimwear products may not be sexually explicit or obscene (review the main article for details)

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Amazon Image Requirements:
Secondary/Additional Images

The requirements for secondary listing images are simple, they must meet the technical requirements for all images, but other than that you can do pretty much whatever you want.

  • All images must meet the basic Technical Requirements. That’s it!

     

 

Tip: Create Secondary Images That Sell The Features & Benefits Of Your Product
Since there are no requirements you can basically do whatever you want.  One pitfall that I see is that brands just do front, back and side images of their product on white.  This is not a requirement and is hold over from a time where GS-1 standards were all the rage, but we don’t live in that world anymore.  For your secondary image, you should try and tell the story of what your product is and why it’s great.  For example, use hand shots to show it’s size, break apart images to show the different pieces, lifestyle photos to show who its for and graphic design to sell the product.  Create secondary images that sell features and benefits.

 

A Consolidated Library Of All Articles Related Amazon’s Image Requirements

*For most of these articles you must be logged into your seller central account to access it.

Public Articles On Image Requirements

Seller Central Articles

 

Product Specific Style Guides & Notes

Every seller should read through the style guide for their product category at some point. Each guide contains about 30 – 40 pages of highly specific details.  When it comes to the image requirements, with the exception of clothing, you can follow the summarized information in this article and be just fine.  However, there are lots of great ideas in the Amazon guides on what type of image works best and specific examples of particular image arrangements.

Clothing is different than all other sections and is the only category that allows models in the main image.  Review clothing carefully to make sure you meet the standards.  It’s difficult to get approved in clothing, so hopefully you’ve already taken this step.

 🤫 Below Is A Sneak Peak Tip From Our Guide 🤫


10 Amazon Product Photography Tips
How To Structure An Awesome Listing That Sells

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Tip 1:  A Simple Amazon Photography Listing Strategy To Stand Out

On seller central you have the ability to add 9 images to a listing but only 7 slots will be visible in the listing.  The 8th & 9th image is hidden unless the customer clicks into the image gallery.

Therefore, we recommend planning no more than 6 images per listing because the other images are hidden and rarely seen and most likely not improve sales. Save that 7th slot for a video.

The 7th slot is also a special slot for video and maybe 360 spin in the future. This video slot is powerful and should be used whenever possible.

Why not create images for all 9, because creating quality photos cost money.  If no one is going to see it then you shouldn’t spend money on it.

 

Our Tip:  Focus on creating 6 quality static images and 1 video

  • 1 Amazing Main Listing Image On White that stands out.

  • 3 Explainer Images that show the features & benefits of your products using graphic design and great photos.

  • 2 Lifestyle images created using stock photography and photoshopping your product into the scene. Creating it for real can be extremely expensive when done at a professional level.

  • 1 product video that rules them all!

Written by Jeff Delacruz

Jeff is president of Products On White Photography. He's worked with 100's of ecommerce and Amazon sellers over the last 10 years. Prior to starting POW! he was a freelance commercial photographer in Chicago. He's an expert on technical photography, digital marketing & sales. He really likes cats.
The Ultimate Guide To Amazon Image Requirements

2019-10-16

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