Step 2 | How To Provide Shooting Direction

Step 2 | How To Provide Shooting Direction

Step 2 Provide Direction


Clearly communicating the client's vision to the customer is the most important but also the most difficult part of any photoshoot. We require basic shooting direction in order to qualify for free reshoots or redos. This does require a little bit of work, but customers who take time to provide thoughtful direction and follow the directions below have a great experience with us and get the photos they envision.

There Are 2 Ways Provide Match Images

  1. Show Us With A Cell Phone Photo
    Set the product on your desk and take a cell phone photo (it doesn’t have to be nice). When we get your products we’ll match your camera angles or group arrangement, but we’ll light it & retouch it to make it look awesome.

  2. Match Existing Images
    Find existing images online and we’ll match them. Reference the url that they're on or take a screen shot and we'll match those angles.

Our view of shooting direction can be summed up like this:

  • If you show us how to shoot your product and we don't do it that way, then we'll redo it for free.  

  • If you don't tell us how to photograph your product and waive the right to direction then reshoots based on positioning are not free.  

Providing Direction Is The Best Part!

Art Directing Is Important But Expensive
On a normal photoshoot, you would be on set making changes or you would hire a firm to art direct the photoshoot for you. This takes a lot of time and it will cost a lot of extra money. We figure that since these images are pretty straightforward, you can figure out what needs to be done beforehand. This is why our pricing is so affordable compared to a traditional photographer. 

You Get To Decide Your Photos
With most catalog photography companies like us they decide the angles and lighting. It's usually all the same cookie cutter light-box setup. Our process is designed to allow you to provide direction which would fluster other companies. More direction means more communication and they just can't handle it.  

You know your product and marketplace better than anyone because you're in it everyday. Only you know what arrangements and lighting will make your product stand out from the crowd. 

Get Sophisticated With You Match Image
We're the masters of matching inspiration images. If you see a product photo online that's similar to your product and think it looks awesome, we can usually match the lighting style and give it that pop that makes it look cool.

Need some ideas? Check out Inspiration Pinterest Boards

How To Provide Direction Walkthrough

Video Transcription

1. visualize Your Photos & Make A List

Imagine your listing & what photos you want for it. List all the photos in the spreadsheet linked below. You may have already done this when placing your order online. 

Let's pretend that we're selling a makeup brush set on Amazon. We want 3 individual photos of each brush & 1 group for a total of 4 photos. List them in the spreadsheet like in the example below.


2. Tell Us How To Shoot It


Two Ways To Show Us Your Vision

Take a cell phone photo of the arrangements you’re looking for on your desk like the example below. It doesn't need to look nice - we just want to know in general what you're looking for. 

You can also find existing links on other websites and we'll match it. Just copy and paste the website's URL link in the corresponding cell in the spreadsheet.

Take A Cell Phone Match Image

(Recommended) Set up the arrangements on your desk & take a cell phone photo. It doesn't have to look good, we just need to know how to position them.

Provide A Link To A Website Image

You can also find images that exist already and ask us to match those. If you have previous photos you want matched, reference them.


Cell phone images Tell The Story Quickly & Clearly

A quick cell phone photo can easily explain all 3 of these things at once. It's faster & more clear than trying to describe this arrangement in words. 

What's In Each Photo
What are the items in the photo?

Product Position
Are the products rotated in the photo or straight on?

straight on .jpg

Camera Postion
What is the camera height?


3.  Add photos To Your Shotlist & Reply to The Email

Now simply drag and drop the images into the spreadsheet. You can annotate the spreadsheet with any extra notes you might have.  

When you’re done, reply to the confirmation email and attach this spreadsheet.


Common Shot Direction Questions

What if I don't want to provide direction? You decide.

If you want us to decide how to shoot your product, then you must waive the right to free reshoots or redo either via email or on the spreadsheet.

  • If you show us how to shoot your product and we don't do it that way, then we'll redo it for free.  

  • If you don't tell us how to photograph your product and waive the right to direction then reshoots based on positioning are not free.  

In our experience, customers usually have some sort of vision in mind but they don't trust their own judgement. Nobody knows your product better than you do, so trust yourself. Customers who follow the process and provide direction have the best experiences with us.


What if I have 100 products, do I have to provide direction for each one?

No. In a large order, most of the products are similar. Imagine if 50 are bottles and 50 are towels. You could provide 1 example image for each, 1 for the bottles and 1 for the towels. Maybe the bottle match image is just a straight on shot and the towel match image is folded in a specific way. We would match the angles from these 2 images for each product type.  

I don't know what the best photos to do me!

If you don't know what photos to request start by looking at Amazon. See what others have done in the past with similar products. There's probably lots of different photos that could spur on creative ideas. It's not stealing to be inspired or do something similar to another photo as long as it's a new photo created especially for you. 

If you still don't have ideas, feel free to setup a meeting to discuss some ideas. Ultimately, you are responsible for deciding the final match images, but we're happy to help out.


Can I give you a bunch of match examples and you decide?

Sometimes instead of giving no direction, customers will provide lots of different photos and tell us to pick one. This can be very confusing for our Photographers. If you have several ideas, please only commit to one. Otherwise you won't qualify for free reshoots.


Do I need to provide lighting direction?
We're experts at lighting, which is probably one reason why you hired us. So when it comes to providing lighting direction, we typically don't hear guidance on this and that's fine. Just know that we will light your product with POW Default Lighting, which is even lighting. Examples of this can be found in the link below.

Learn more about lighting direction

However, there are instances where our customers have very specific lighting requirements, like matching past photoshoots so that the images blend in. We can do that! You just need to provide us a match image for the lighting & if the product is similar we can match the lighting.